Essays about: "Julia Stübi"

Found 1 essay containing the words Julia Stübi.

  1. 1. Win the War for Female Engineering Talents : Using Consumer Branding Theory to Propose Employer Branding Strategies

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Julia Stübi; [2017]
    Keywords : Employer branding; war for talents; female engineers; person-organization fit; employer knowledge;

    Abstract : In Europe, females remain underrepresented in engineering and technology industries and even fewer women progress into leadership positions. Changing global conditions have created competitive employment markets and given rise to the so-called ‘War for Talents’. READ MORE