Essays about: "Julia Walde"

Found 3 essays containing the words Julia Walde.

1. 1. GO HARD OR GO HOME – THE CASE OF VIAGRA

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Walde; Camilla Hallin; Charlotte Sternberg; [2022]
   Keywords : patent; trademark; degeneration; generic term; Viagra; Business and Economics;

   Abstract : .... READ MORE

3. 2. AI marketing & brand relationships: A qualitative study about consumer-brand relationships, personalized marketing and the personalization-privacy paradox

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Julia Walde; Johanna Blom; [2022]
   Keywords : consumer-brand relationships; brand trust; brand loyalty; personalized AI marketing; personalization-privacy paradox; Business and Economics;

   Abstract : Thesis purpose: to explore what influence consumer-brand relationships may have on consumers’ perceptions of personalized marketing and the personalization-privacy paradox. Methodology: to understand each of the respondents' different perceptions of the thesis’ purpose and research question, a relativist and social constructionist approach were applied. READ MORE

4. 3. Disruptive communication: How to overcome stigma - A case study of Kappahl, Tena, Estrid and Deodoc

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Frida Fransson; Camilla Hallin; Emma Källström; Julia Walde; [2021]
   Keywords : Disruptive communication; Stigma; Brand values; Brand identity; Corporate Brand; Business and Economics;

   Abstract : Purpose: In this study, the purpose is to explore how disruptive communication can be used as a means to overcome stigma. Methodology: This paper has analyzed four case studies in order to get a deeper understanding of the phenomenon stigma. READ MORE