Essays about: "Julia Ward Gustavsson"

Found 1 essay containing the words Julia Ward Gustavsson.

  1. 1. Feminist Statements in Fashion Marketing : and Their Affect on Brand Image

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Julia Ward Gustavsson; Maximilian Wollbeck; [2016]
    Keywords : Brand Image; Consumer Behaviour; Feminism; Politics; Brand Loyalty; Symbolic Interpretation; Brand Negotiation;

    Abstract : Sweden is moving towards a society where not being a feminist is considered unmodern and conservative. People are fighting for women's rights and equality between the sexes. This feminist movement in Sweden is starting to show in more and more businesses. READ MORE