Essays about: "Julian Maracic"

Found 1 essay containing the words Julian Maracic.

  1. 1. The Impact of Social Media Marketing on Customer Loyalty

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Matthew Rhodes; Julian Maracic; Tobias Axberg; [2022]
    Keywords : Customer Loyalty; Social Media Marketing Activities; SMMA; Entertainment; Interaction; Trendiness; Customization.;

    Abstract : Background: To date, there have been several studies conducted on how social media marketing affects customer loyalty. However, they have been narrowed down to specific areas, such as luxury fashion, the airplane industry, and so on. Therefore, there is a literature gap on how social media marketing affects customer loyalty in general. READ MORE