Essays about: "Julian Rüschendorf"

Found 1 essay containing the words Julian Rüschendorf.

  1. 1. Mind the gap: Bridging the Intention Behavior Gap of Physical Activity using Digital Technology : An explorative study how consumers are using digital technology and what drivers are influencing their behavior

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Fabian Wendig; Julian Rüschendorf; [2022]
    Keywords : Intention Behavior Gap; Digital Technology; Physical Activity; Technology Acceptance Model; Theory of Planned Behavior;

    Abstract : Background: Even though the health benefits of regular exercises are common knowledge, a concerning trend of obesity due to a lack of physical activity in the population exists. As Digital Technology is largely adapted among consumers, the question is if and how it can be used as a tool to close the intention behavior gap concerning physical activity. READ MORE