Essays about: "Julie Stidsholt"

Found 1 essay containing the words Julie Stidsholt.

  1. 1. Corporate Heritage Brands and Co-Creation - A Case Study on The Royal Danish Theatre

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Linnéa Mattsson; Julie Stidsholt; [2015]
    Keywords : arts and cultural branding; strategic brand management; co-creation; heritage brand; The Royal Danish Theatre; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to contribute to a further understanding of how managers of heritage brands within the arts and cultural sector can embrace co-creation activities to engage with and attract a broader segment of the market. Methodology: The Royal Danish Theatre serves as a single-case study. READ MORE