Essays about: "Juliette Brands"

Found 1 essay containing the words Juliette Brands.

  1. 1. Looking at the Two Sides of the Equation - How Servitisation Affects the Sustainability-oriented Innovation Adoption Dilemma

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Juliette Brands; Ricardo Georg Kammermayer; [2019]
    Keywords : Sustainability-oriented Innovation; Servitisation; Service Characteristics; Diffusion of Innovations; Adoption; Barriers and Drivers for Sustainability-oriented Innovation; Business and Economics;

    Abstract : Research question: How does servitisation affect the adoption of sustainability-oriented innovations (SOIs)? A qualitative study on the role of servitisation on barriers and drivers for SOI adoption. Methodology: The methodological framework for this research is a qualitative multiple case study following an abductive approach. READ MORE