Essays about: "Julius Westphal"

Found 1 essay containing the words Julius Westphal.

  1. 1. The B2B sector:using social media effectively to enhance business development

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Elena Bersadschi; Julius Westphal; [2014]
    Keywords : Social media; B2B; effective; business development; long-term value; Business and Economics;

    Abstract : Research Question: 1. In which ways can social media in a B2B context be utilized to identify prospective customers, business partners or other stakeholders; to strengthen relationships; to create long-term value; to enter new markets or to develop products? 2. How can B2B companies achieve full potential of their social media activity? 3. READ MORE