Essays about: "Junjie Gu"

Found 2 essays containing the words Junjie Gu.

1. 1. A Study on the Impact of Perceived Brand Globalness(PBG) on Purchase Intention : From the Perspective of Consumer Culture

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Junjie Gu; Shengming Qi; Yanchen Li; [2022]
   Keywords : perceived brand globalness; perceived functional benefits; perceived symbolic benefits; purchase intention;

   Abstract : Background: Globalization and the aggravation of world economic integration make lots of overseas enterprises enter the Chinese market and win the market share by integrating Chinese elements into their brand names, logos, advertisements, and products. Therefore, what should local brands do to gain market share? Purpose: The main purpose of this study is to investigate the different effects of local Chinese brands with global, foreign, or local elements on consumers' perceived brand globalness, perceived functional benefits, perceived symbolic benefits, and purchase intentions. READ MORE

3. 2. ALIGN, A sustainable cleaning tool for model makers

   University essay from Lunds universitet/Industridesign

   Author : Junjie Gu; [2020]
   Keywords : Cleaning tool; sustainability; home workspace; model making; Technology and Engineering; Arts and Architecture;

   Abstract : People who make models as their hobbies at home often generate more trash clutters than others. Once they start the modeling process, they often end up having small debris, sanding dust, and spilled paints on their desks. These tiny clutters will reduce their concentration and enthusiasm for the model-building process. READ MORE