Essays about: "Junjie Liu"

Found 1 essay containing the words Junjie Liu.

  1. 1. Perceived Greenwashing: A Study of Attitudes

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Simon Johansson; Eddie Lindström; Junjie Liu; [2020]
    Keywords : ;

    Abstract : The purpose of this thesis is to explore how brand attitude relates to perceived greenwashing. Brand attitude is connected to the attitude towards the advertiser and perceived greenwash from consuming green advertisement is directly related to the attitude towards that ad, it becomes relevant to explore how brand attitude influences perceived greenwash. READ MORE