Essays about: "Junru Li"

Found 2 essays containing the words Junru Li.

1. 1. Factors Influencing Consumers’ Purchase Intention of Co-branded Products with Eco-labels

   University essay from Göteborgs universitet/Graduate School

   Author : Junru Li; Maria Cristina Mincic; [2020-06-25]
   Keywords : co-branding; eco-label; brand equity; eco-label equity; perceived fit; ease of transfer; product evaluation; purchase intention;

   Abstract : Purpose The purpose of this study is to explore the factors that influence consumers’ purchase intention of co-branded products with eco-labels in the clothing industry and to what extent these factors affect consumers’ purchase intention. The study fills in a research gap by also investigating the result of the co-branding on the purchase intentions of the consumers. READ MORE

3. 2. Online grocery shopping: the key factors influencing consumers’ purchase intention- A study based on consumers in Sweden

   University essay from Högskolan i Jönköping/IHH, Företagsekonomi

   Author : Junru Li; Hanna Ohlsson; [2017]
   Keywords : Online Grocery Shopping; consumers purchase intention; E-commerce;

   Abstract : Purpose: The purpose of this study was to examine what kind of factors that can influence consumers’ intention and how do Swedish consumers evaluate these factors to purchase grocery products through the Internet. Background: E-commerce has been a widespread environment for consumers and online shopping also becomes more and more popular nowadays. READ MORE