Essays about: "Junru Li"
Found 2 essays containing the words Junru Li.
University essay from Göteborgs universitet/Graduate School
Abstract : MSc Marketing and Consumption.... READ MORE
2. Online grocery shopping: the key factors influencing consumers’ purchase intention- A study based on consumers in SwedenUniversity essay from Högskolan i Jönköping/IHH, Företagsekonomi; Högskolan i Jönköping/IHH, Företagsekonomi
Abstract : Purpose: The purpose of this study was to examine what kind of factors that can influence consumers’ intention and how do Swedish consumers evaluate these factors to purchase grocery products through the Internet. Background: E-commerce has been a widespread environment for consumers and online shopping also becomes more and more popular nowadays. READ MORE