Essays about: "Jur van de Graaf"

Found 1 essay containing the words Jur van de Graaf.

  1. 1. Understanding Customer Value in SAP Enterprise Mobility : An exploratory study to identify value drivers in the German enterprise mobility industry

    University essay from Umeå universitet/Företagsekonomi

    Author : Jur van de Graaf; [2014]
    Keywords : customer value; business-to-business marketing; enterprise mobility; IT; SERVQUAL; service quality; price;

    Abstract : The goal of this research was to explore what the value drivers are in SAP Enterprise Mobility. On the basis of existing literature a model was created that predicts customer value in this particular industry. READ MORE