Essays about: "Justina Brazinskaite"

Found 1 essay containing the words Justina Brazinskaite.

  1. 1. Entrepreneurial Orientation in Marketing: An empirical study of small businesses in the Swedish fashion industry

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Justina Brazinskaite; Marcela Durand; [2014]
    Keywords : Competitive advantage.; Risk-taking; Proactiveness; Innovativeness; Entrepreneurial Orientation; Entrepreneurial Marketing; Small Businesses; Marketing; Business and Economics;

    Abstract : Entrepreneurial orientation (EO) can be defined as strategic processes encouraging entrepreneurial actions to support businesses in recognizing and exploiting new opportunities. Previous studies have shown that businesses with higher levels of EO, characterized through actions that are innovative, proactive and risk-affine, perform better than the ones that lack such orientation. READ MORE