Essays about: "Köpbeteende"

Showing result 11 - 15 of 34 essays containing the word Köpbeteende.

  1. 11. Purchase behaviour analysis in the retail industry using Generalized Linear Models

    University essay from KTH/Matematisk statistik

    Author : Sofia Karlsson; [2018]
    Keywords : Generalized linear models; Algorithm; Historical transaction; Retail; Fashion; Recommendation engine;

    Abstract : This master thesis uses applied mathematicalstatistics to analyse purchase behaviour based on customer data of the Swedishbrand Indiska. The aim of the study is to build a model that can helppredicting the sales quantities of different product classes and identify whichfactors are the most significant in the different models and furthermore, tocreate an algorithm that can provide suggested product combinations in thepurchasing process. READ MORE

  3. 12. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  4. 13. How is animal welfare internalized in consumers’ purchase decision? : a means-end chain analysis

    University essay from SLU/Dept. of Economics

    Author : Marie Palmér; Maria Humble; [2018]
    Keywords : Consumer behaviour; Farm animal welfare; Laddering; Means-end chain; Personal values; Point of purchase; Pork; Purchase decision;

    Abstract : As a consumer, the choice of what food to buy can be rather challenging due to the great supply of items and each item’s set of various product attributes. Consumer behavior is often viewed as goal-oriented, and by choosing a specific product or brand, the consumer will satisfy or achieve his or her broad life goal - a symbolic, personal value. READ MORE

  5. 14. Kommunikation av klimatfördelar med flervåningshus i trä

    University essay from SLU/Dept. of Forest Products

    Author : Elin Kvennefeldt; [2018]
    Keywords : boendepreferenser; kommunikationskanaler; konsument; köpbeteende; träbyggnation; communication channels; consumer; housing preferences; purchasing behavior; wood construction;

    Abstract : Jordens befolkning står inför nya utmaningar; klimatförändringar som får stora konsekvenser för både människor och djur, samt en befolkningsökning. I Sverige har befolkningen ökat de senaste åren, och då också behovet av bostäder. Sveriges kommuner beräknar att det kommer påbörjas 91 000 nybyggnader av bostäder under 2018. READ MORE

  6. 15. Storytelling som marknadsföringsstrategi för en hållbar innovation : en berättelse om flerbostadshus i trä

    University essay from SLU/Dept. of Economics

    Author : Jesper Kollberg Dahlström; Moa Gunnarsson; Stina Laggren; [2017]
    Keywords : hållbar innovation; hållbar marknadsföring; storytelling; byggindustrin; flerbostadshus byggda i trä; cirkulär- och biobaserad ekonomi; bryta en norm;

    Abstract : Den globala uppvärmningen tillsammans med en allt snabbare resursförbrukning till följd av en växande population innebär att det inte längre är hållbart för företag att använda den linjära ekonomiska modellen” take-make-dispose”. Den ekonomiska modellen som har dominerat företagsstrukturen sedan den industriella revolutionen. READ MORE