Essays about: "Köpbeteende"

Showing result 16 - 20 of 34 essays containing the word Köpbeteende.

  1. 16. Trend analysis of custome rbehavior and prediction of future actions

    University essay from Lunds universitet/Matematisk statistik

    Author : Mikael Hultkvist; Emil Blohmé; [2017]
    Keywords : E-commerce; Predictions; Modelevaluation; Logisticregression; Clustering.; Mathematics and Statistics;

    Abstract : E-commerceisgrowingwithinalotsofareas. Itcreatesnewchallengesbutalsoalot of possibilities for the companies. In this thesis we will try to understand customer behaviorthroughaparametricmodel,namelylogisticregression. Theavailabledata isprovidedbyabigcompanyinSwedenwhichissellingproductsthatcanbebought weekly. READ MORE

  3. 17. Marknadsföring i etiska företag : en fallstudie av The Smiling Group AB

    University essay from SLU/Dept. of Economics

    Author : Linnea Göransdotter; Rasmus Sjögren; [2017]
    Keywords : Fairtrade; etiska företag; marknadsföring; marknadsföringsmix; marknadsmix; 4P-modellen; P-modellen;

    Abstract : Marknadsföring är viktigt för att kommunicera hur ett företag skapar och kan leverera värde. Ett vanligt sätt för företag att marknadsföra sig är genom 4P-modellen där fokus ligger på produkt, pris, plats och påverkan. Ett annat sätt för företag att kommunicera sitt värde är genom olika märkningar. READ MORE

  4. 18. Purchasing sustainable fashion : How to accelerate consumers’ willingness to act and their actual actions

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Louise Leijon; Magdalena Dahlgren; [2017]
    Keywords : fashion consumers; purchasing behaviour; purchasing decision; sustainable awareness; sustainable fashion; sustainable fashion consuming; hållbar konsumtion; hållbar medvetenhet; hållbart mode; köpbeslut; köpbeteende; modekonsumenter;

    Abstract : Due to the adverse environmental impacts today’s clothing consumption behaviour is causing, it is necessary to accelerate the awareness of sustainable fashion among consumers. Fashion companies are facing difficulties, as sustainable consumption has not yet made an impact on consumers’ fashion purchasing decision. READ MORE

  5. 19. Consumer ratings-reviews and its impact on consumer purchasing behavior

    University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

    Author : Ayesha Ahsan; [2017]
    Keywords : Consumer; Reviews and Ratings; Storytelling; Consumer Purchasing Behavior; Product Sales; Online Shops; Ecommerce; Consumer Trust; Kundrecensioner; kundernas köpbeteende; Storytelling; Digital Marknadsföring;

    Abstract : Storytelling is one of the most creative, powerful and effective tools of modern marketing strategies and communication. Due to the expansion of social media, storytelling has become a popular marketing and sales tool that may affect consumer behavior. READ MORE

  6. 20. Is green the new black? : An investigation of underlying factors that may influence Generation Y consumers’ purchase behaviour of sustainably produced clothes

    University essay from Umeå universitet/Institutionen för psykologi

    Author : Anton Lindén; [2017]
    Keywords : fashion; clothes; attitudes; behavior; sustainability; mode; kläder; attityd; beteende; hållbarhet;

    Abstract : The emergence and success of fast fashion companies have had a negative impact on the environment. A questionnaire based on the Theory of planned behaviour was distributed to 122 respondents (mean age 26,16) through Facebook to investigate underlying factors that may influence young consumers’ purchase behaviour of sustainably produced clothes. READ MORE