Essays about: "Köpprediktering"

Found 1 essay containing the word Köpprediktering.

  1. 1. Predicting customer purchase behavior within Telecom : How Artificial Intelligence can be collaborated into marketing efforts

    University essay from KTH/Skolan för industriell teknik och management (ITM); KTH/Skolan för industriell teknik och management (ITM)

    Author : John Forslund; Jesper Fahlén; [2020]
    Keywords : Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telecom; Consumer Behavior; Customer Journey; Purchase Prediction.; Recurrent Neural Networks; RNN; Long Short-Term Memory; LSTM; Clickstream Data; Telekom; Kundbeteende; Köpresa; Köpprediktering;

    Abstract : This study aims to investigate the implementation of an AI model that predicts customer purchases, in the telecom industry. The thesis also outlines how such an AI model can assist decision-making in marketing strategies. READ MORE