Essays about: "K-Pop"

Showing result 1 - 5 of 14 essays containing the word K-Pop.

  1. 1. More Than a Music Artist? A qualitative study on consumer archetypes through the dynamics of fan-artist parasocial relationships

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Francesca Scriboni; Yasmine Ferchichi; [2023]
    Keywords : Parasocial Relationships; Fan-artist Engagement; Personal Branding; Content Creation; Consumer Attitudes; Fan Support; Fan Investments; Consumer Archetypes; Music Industry; K-pop Industry; Business and Economics;

    Abstract : Thesis Purpose: This study examines how parasocial relationships between music artists and fans foster a plethora of different consumer attitudinal outcomes, with the purpose to provide clarity through the shaping of distinct consumer archetypes, while offering in this way practical insights for marketers and industry professionals. The context of K-pop is used to delve deeper into the understanding of the use of the parasocial sphere in the music industry scenario. READ MORE

  2. 2. The devil’s edit in Korean reality TV and audience and fan engagement : a case study of Street Woman Fighter (2021)

    University essay from Lunds universitet/Medie- och kommunikationsvetenskap; Lunds universitet/Institutionen för kommunikation och medier

    Author : Debora Lee; [2022]
    Keywords : reality show; competition show; Street Woman Fighter; SWF; gender representation; backlash; devil’s edit; audience; fan; fandom; engagement; empowerment; push-pull dynamic; paratext; Korea; Social Sciences;

    Abstract : This thesis explores the new and contemporary audiences and fans’ studies with the genre of reality competition shows, using the Korean show Street Woman Fighter (2021) as a case study. A qualitative interview method was used to collect the empirical data of the study, and qualitative data analysis was employed to understand the data. READ MORE

  3. 3. K-POP: Predicting Distance to Focal Plane for Kato-Katz Prepared Microscopy Slides Using  Deep Learning

    University essay from Uppsala universitet/Institutionen för informationsteknologi

    Author : Hannes Fredrik Kuchelmeister; [2022]
    Keywords : ;

    Abstract : Neglected tropical diseases affect approximately one-sixth of the global population. Most are treatable with widely available medicine, however, diagnosis is expensive and slow. An automated solution using low-cost microscopes and machine learning could alleviate this by scanning for parasite eggs in smear samples. READ MORE

  4. 4. South Korean Pop Music Through the Lens of the Foreign Public : Is K-pop a Type of Soft Power?

    University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

    Author : Camilia El Sayed; [2021]
    Keywords : South Korea; K-pop; foreign perceptions; soft power; cultural diplomacy; Social Sciences;

    Abstract : K-pop is one of South Korea’s most famous cultural phenomena, and this thesis will delve into its impact outside of Korea‘s borders. The paper briefly discusses the background of the Korean Wave, and then dives right into the cultural form of K-pop and its connection with cultural diplomacy and soft power. READ MORE

  5. 5. “Let’s all do our part and stream”: : Understanding authorship and agency in online constructions of K-pop stan identity

    University essay from Uppsala universitet/Institutionen för informatik och media

    Author : Martin Lindstam; [2021]
    Keywords : ;

    Abstract : This thesis examines the role of authorship and agency in the construction of identity within online K-pop standoms. The construction of identity is understood as a continuous discursive and communicative process, in line with historical research on discourse and identity. READ MORE