Essays about: "K-beauty"

Found 1 essay containing the word K-beauty.

  1. 1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.

    University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och Turkietstudier

    Author : Lovisa Ingels; [2020]
    Keywords : Korea; K-beauty; Korean beauty; Korean Wave; Hallyu; country-of-origin; country-of-origin effect; country-of-manufacturing; nation branding;

    Abstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE