Essays about: "K-beauty"
Found 1 essay containing the word K-beauty.
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1. The Attraction of Korea : An empirical study on how country-of-origin affects consumers' perception and purchase intentions of Korean beauty products.
University essay from Stockholms universitet/Institutionen för Asien-, Mellanöstern- och TurkietstudierAbstract : The Korean Wave has taken the world by storm and Korean beauty (K-beauty) has in extension to this become a global phenomena. K-beauty has reached this popularity with the help of authentic and natural ingredients and a combination between tradition and modernity creating a competitive advantage on the market. READ MORE
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