Essays about: "KEY WORDS: Symbolic value"

Found 2 essays containing the words KEY WORDS: Symbolic value.

1. 1. Customer Perceived Value of Credit Card Rewards : A study on Canadian Consumers

   University essay from Akademin för utbildning och ekonomi

   Author : Lisa Smedley; [2013]
   Keywords : Rewards programs; credit cards; customer loyalty; perceived customer value; timing of reward; type of reward; dimension of benefit; utilitarian; hedonic; symbolic;

   Abstract : Abstract Title: Customer Perceived Value of Credit Card Rewards - A study on Canadian Consumers Level: Final assignment for Bachelor’s Degree in Business Administration Author: Lisa Smedley Supervisor: Jonas Kågström Date: 2013 - January Aim: The aim of this study is to investigate what influences Customer Perceived Value; where Canadian consumers’ preferences lie in terms of rewards in the Canadian credit card industry. Method: After researching previous studies and determining what constructs have been utilized prior on similar research topics, I implement a quantitative, and to some extend iterative, research approach. READ MORE

3. 2. Symbols of Sustainability : A cross-cultural study on consumers perceived symbolic benefits of energy efficient home appliances

   University essay from Företagsekonomiska institutionen

   Author : Henrik Boberg; Jiraya Chanchon; [2013]
   Keywords : KEY WORDS: Symbolic value; Emotional benefits; Self-expressiveness benefits; Social;

   Abstract : Sustainability is a growing trend and companies are increasingly engaging sustainability in their core business strategy. One example of how this is manifested is through the development of products that are  labelled as energy-efficient. READ MORE