Essays about: "KIS"

Found 2 essays containing the word KIS.

  1. 1. Ready for take-off : A study of international market selection of Swedish SMEs in the knowledge-intensive service sector

    University essay from Uppsala universitet/Företagsekonomiska institutionen; Uppsala universitet/Företagsekonomiska institutionen

    Author : Rosalita Collazos Nieves; Alexander Pers; [2017]
    Keywords : Internationalisation; IMS; SME; service sector; KIS; KIBS; psychic distance;

    Abstract : Small and medium enterprises (SMEs) and the service sector have gained highly important roles in the strive for growth and economic welfare. World economy changes creates both international business opportunities and pressure for small and medium enterprises to internationalise. READ MORE

  2. 2. The Role of Emotions in Small Business Purchasing : a quantitative study on purchasing processes and emotions

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Ranjana Salgado Catindig; Zoltan Kis; [2017]
    Keywords : Small Business; B2B; Emotion; Purchasing; Quantitative;

    Abstract : Background: When a company tries to sell either products or services, it is important to consider the decision criteria on the purchasing side. Most often, there will be personal, emotional reasons that guide the purchaser’s preference in chosing suppliers, coexisting with the rational reasoning. READ MORE