Essays about: "KRISTOFFER BIRGERSSON"

Found 1 essay containing the words KRISTOFFER BIRGERSSON.

  1. 1. Improving Software-as-a-Service Sales by Managing the Knowledge of Change Agents : A Case Study of an IT-company in a Servitization Transition

    University essay from KTH/Industriell ekonomi och organisation (Inst.); KTH/Industriell ekonomi och organisation (Inst.)

    Author : KRISTOFFER BIRGERSSON; PHILIP GRANATH; [2018]
    Keywords : Servitization; Cloud Computing; Software-as-a-Service; Sales; Knowledge Management; Diffusion of Innovations; Change Agents; Codification Strategy; Tjänstefiering; Software-as-a-Service; Molntjänster; Sälj; Kunskapshantering; Innovation; Förändringsagenter; Kodifieringsstrategi;

    Abstract : Servitization describes the trend amongst companies of supplementing tangible product offerings with services. A case in point is the cloud computing which represents a paradigm shift of servitization in the IT industry as it allows physical products to be delivered entirely remotely as a service. READ MORE