Essays about: "Ka Ling Genevieve Siew"
Found 1 essay containing the words Ka Ling Genevieve Siew.
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1. Shopping Centre Marketing: Management approach to atmospherics and experiential marketing
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : Beyond the satisfaction of basic shopping needs, researchers point out that the shopping centre is also a destination for consumers to have a good time in. This has been described as a holistic customer experience. One of the factors influencing customer shopping experiences is the retail environment. READ MORE
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