Essays about: "Ka Ling Genevieve Siew"

Found 1 essay containing the words Ka Ling Genevieve Siew.

  1. 1. Shopping Centre Marketing: Management approach to atmospherics and experiential marketing

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Ka Ling Genevieve Siew; [2011]
    Keywords : Experiential marketing; Atmospherics; Managerial perspective; Shopping centre; Sweden;

    Abstract : Beyond the satisfaction of basic shopping needs, researchers point out that the shopping centre is also a destination for consumers to have a good time in. This has been described as a holistic customer experience. One of the factors influencing customer shopping experiences is the retail environment. READ MORE