Essays about: "Kaepernick"
Found 5 essays containing the word Kaepernick.
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1. In the Aftermath of the Kneel that Sparked a Difference: Examining Athlete Activism on Social Media
University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)Abstract : The increasingly entangled correlation between media, sport and activism in the United States has generated an upsurge in new media research that focuses on athletes’ political social media posts from an ‘outsider’s’ perspective. To clearer comprehend the complex relationship of media, sport and activism from an ‘insider’s’ perspective, this thesis aims to converse with collegiate athletes in the United States about how they experience their personalized politics on social media, as well as it observes the collegiate athletes’ activist practices on particularly Twitter and Facebook. READ MORE
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2. Nike’s Dream Crazy campaign and how it influenced views and opinions towards the brand
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Purpose: In 2018 Nike launched an advertisement campaign called “Dream Crazy” that provoked controversial reactions in social media and large coverage in the media. This qualitative study aims to find out what Swedish students aged 19-24 think of specifically the political aspect of that campaign, and how much it matters and influences their decision making when choosing products. READ MORE
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3. Stakeholders’ perceptions of purpose-driven brands: The case of Nike’s “Dream Crazy” advertising campaign
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The present study aims to contribute to the research on stakeholders’ perceptions of brands that take a stand on social issues and by doing so, express their social brand purpose. Social brand purpose is at the core of a brand, and it reflects the brand’s ideal as well as intent to make people’s lives better. READ MORE
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4. "Woke-Washing" a Brand : An Analysis of Socially Progressive Marketing by Nike on Twitter and the User Response to it
University essay from Uppsala universitet/Institutionen för ABMAbstract : This study examines two marketing campaigns on the social media platform Twitter by the brand Nike, with the campaigns involving American football player Colin Kaepernick and tennis player Serena Williams respectively. The study specifically explores how Nike utilizes socially and politically progressive values in these marketing campaigns and how users then respond to it on Twitter, with the source material consisting of four Twitter-posts, two by Nike and one each by the two athletes involved, as well as the replies by other Twitter-users to those posts. READ MORE
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5. The impact of the Protest Paradigm : A media frame analysis of athletes using the national anthem as protest strategy
University essay from Uppsala universitet/Statsvetenskapliga institutionenAbstract : The purpose of the presented research is to evaluate the presence of the protest paradigm on a non-violent protest during a sport event, using the national anthem and the national flag as its strategy. The study will examine the protest performed by Mahmoud Abdul-Rauf in 1996, Carlos Delgado in 2004 and Colin Kaepernick in 2016. READ MORE
