Essays about: "Kaili Dong"

Found 1 essay containing the words Kaili Dong.

  1. 1. Avoiding Personalized Ads on Social Media : Understanding how YouTube users experience personalized advertising and what leads to ad avoidance in the context of personalization

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Andrada Miia; Kaili Dong; [2019]
    Keywords : Personalization; Personalized ads; Advertising; Ad avoidance; Avoidance; Social Media; Social Media Advertising;

    Abstract : Recent trends and developments in the fields of Big Data, Machine Learning, and Artificial Intelligence are completely transforming the way brands are engaging and communicating with their audience, allowing more personalized communications than ever. With the spread of social networking sites, such as Facebook, YouTube or Instagram a new opportunity arises for companies to connect to their consumers. READ MORE