Essays about: "Kainat Kainat"

Found 1 essay containing the words Kainat Kainat.

  1. 1. Challenges SMEs Face when Adopting Social Media Marketing to Increase Brand Awareness : A Multiple-Case Study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Kainat Kainat; Patrizi Jennifer; [2020]
    Keywords : Social Media Marketing SMM ; Social Media Channels; Brand Awareness; Challenges; Business-to-Business B2B ; Small and Medium Enterprises SMEs ;

    Abstract : As the use of the internet increases, so does the use of social media channels. These channels have become a part of everyday life and are changing the way of communication and information exchange. Today, more and more business-to-business (B2B) companies are adopting social media marketing (SMM) to communicate with their customers. READ MORE