Essays about: "Kaisa Uronen"
Found 1 essay containing the words Kaisa Uronen.
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1. Situational brand ambassadorship - a study of how part-time employees make sense of themselves as brand ambassadors
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The aim of this research is to understand and unpack the phenomenon of brand ambassadorship by examining the sensemaking and actualization as well as the consequences of it. The study adopts an employee-perspective on brand ambassadorship to scrutinize the phenomenon in terms of what is here referred to as ’situational’ brand ambassadorship. READ MORE
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