Essays about: "Kajsa Horn"
Found 1 essay containing the words Kajsa Horn.
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1. The role of perceived risk in the behavioral intention to use and accept algorithm-based news aggregators
University essay from Lunds universitet/Institutionen för strategisk kommunikationAbstract : The purpose of this research was to examine whether the opportunities or the risks are most significant for consumers when they are using algorithm-based news aggregators, this was accomplished by using an expanded Unified Theory of Acceptance and Use of Technology 2 model (UTAUT2). In addition to examining the significance of the original UTAUT2 parameters, we sought to reveal if our additional parameter - perceived risk - was significant for the use and acceptance of news aggregators. READ MORE
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