Essays about: "Kajsa Påhlman"
Found 1 essay containing the words Kajsa Påhlman.
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1. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE
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