Essays about: "Kajsa Påhlman"

Found 1 essay containing the words Kajsa Påhlman.

  1. 1. Personalized marketing - A qualitative study on tailored marketing online from a consumer's perspective

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Kajsa Påhlman; Emilia Waldenskiöld; [2013]
    Keywords : E-commerce; CRM; personalized marketing; consumer culture theory; privacy concerns.; Business and Economics;

    Abstract : When consumers today navigate and shop online they meet different types of advertisements, both directly on the e-commerce website and through other channels. Many companies use personalized marketing as a way to create relationships with consumers. However, personalization today is a sensitive area and often twinned with privacy issues. READ MORE