Essays about: "Kajsa-stina Persson"

Found 1 essay containing the words Kajsa-stina Persson.

  1. 1. We adapt, therefore we are – Bachelor thesis on CEO-letters in sustainability reports

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Kajsa-Stina Persson; Nina Vikkula; [2014-07-03]
    Keywords : Sustainability; CSR; GRI; CEO-letter; Institutionalism; Legitimacy; Reputation Management and Sustainability report;

    Abstract : Background: CEO-letters in sustainability reports have opened a relatively new channel for CEOs for communication of companies’ engagement in CSR. As this channel has become one of the main communications channels for CEOs to communicate CSR, it is relevant that the communication corresponds to stakeholder expectations and leads to legitimacy and a good reputation, and thereby contributes to easier resource acquisition and thereby company success. READ MORE