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Found 2 essays matching the above criteria.

1. 1. Enhancing Relationships : Strenghtening customer relations through sport sponsorship

   University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

   Author : Justus Leistén; Kamran Sairafi; [2009]
   Keywords : sport sponsorship; relationship marketing; trust; commitment; value; satisfaction; loyalty;

   Abstract : During the 1980s and 1990s, commercial sponsorship grew with a rapid pace with an increase in worldwide spending from $2 billion in 1984 to $18.1 billion in 1997. Also, when the sponsorship market grew the interest amongst business researchers grew and finally became an own topic within business. READ MORE

3. 2. Behavioral Finance : The Student Investor

   University essay from IHH, Företagsekonomi

   Author : Kamran Sairafi; Karl Selleby; Thom Ståhl; [2008]
   Keywords : Behavioral Finance; Student Behavior; Investment Decision; Risk; Investment Bubble; Stock Market;

   Abstract : Bachelor thesis within Business Administration Title: Behavioral Finance – The Student Perspective Authors: Kamran Sairafi, Karl Selleby, Thom Ståhl Tutor: Urban Österlund Date: 2008-05-30 Background: History is full of examples on how humans can create investment bubbles through speculation; from the Dutch tulip mania to the Dot Com bubble humans have proven to be capable of creating economical chaos. Classical economical theories hold the assumption that individuals act rationally regarding decisions of an economical nature. READ MORE