Essays about: "Kano’s model"

Found 1 essay containing the words Kano’s model.

  1. 1. THE APPLICATION OF KANO’S MODEL IN THE AIRLINE INDUSTRY

    University essay from Högskolan i Halmstad

    Author : Nouman Ahmed Qureshi; Babar Ali Khan; Jomah Saif; [2017]
    Keywords : Kano model; Airline industry;

    Abstract : This paper shows how airline passenger service necessities can be scrutinized by utilizing Kano's model of quality component and examines the potential advantages that can be accomplished by applying this way to deal with marketing strategy planning. As per Kano's model, quality components can be grouped into three classifications, to be specific must-be, One-dimensional and Attractive needs, contingent upon their capacity to make consumer satisfaction or dissatisfaction. READ MORE