Essays about: "Kaorat Thienmongkol"
Found 1 essay containing the words Kaorat Thienmongkol.
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1. Consumer behavior toward online purchasing behavior : “What factors trigger the online purchasing decision of young Swedish consumer?”
University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknikAbstract : Program: MIMA student – International Marketing Course name: Master Thesis (EFO705) Title: Consumer behavior toward online purchasing behavior Authors: Kaorat ThienmongkolPongsatorn Thaisuntad Supervisor: Daniel Tolstoy Problem: “What factors trigger the online purchasing decision of young SwedishConsumer?” Purpose: The purpose of this report is to study the insights about the factors that triggerpurchasing behavior of young Swedish consumer to shopping on the internet.The result will enable managers of e-commerce firms to outline strategies topenetrate the Swedish market, and will also contribute to e-commerceliterature in general. READ MORE