Essays about: "Karólína Pétursdóttir"

Found 1 essay containing the words Karólína Pétursdóttir.

  1. 1. Identity Construction through Consumer Collectives: A qualitative study on how consumers construct their identity within the beauty community on Tiktok

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Isabella Rammasi; Karólína Pétursdóttir; [2022]
    Keywords : Tiktok; Identity Creation; Consumer Collectives; Beauty Products; Consumer Tribes; Subcultures; Business and Economics; Social Sciences;

    Abstract : The study aims to develop an understanding of how consumers construct their identities through online communities on social media platforms. The paper will specifically look into the platform Tiktok, and moreover how consumers construct their identities within the beauty community on the platform. READ MORE