Essays about: "Karin Frändberg"

Found 2 essays containing the words Karin Frändberg.

  1. 1. Breaking the Enigma of Knowledge Transfer Performance : A qualitative case study investigating the complexity of knowledge transfer in international acquistions

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Karin Frändberg; [2015]
    Keywords : International acquisitions; contingency theory; knowledge transfer performance;

    Abstract : The complexity of knowledge transfer during acquisitions is known to create a big challenge for MNEs investing abroad. Additionally, the surrounding nature in which the MNE operates is often multifaceted and diverse which put pressure on the MNEs ability to transfer necessary knowledge. READ MORE

  3. 2. Branding Nyköping : A Qualitative Study on the Integration of Place Branding, Multiple Stakeholders and Infrastructure

    University essay from Företagsekonomi

    Author : Filip Ingelström; Karin Frändberg; [2013]
    Keywords : Place Branding; Branding; Infrastructure; Multiple Stakeholders; Communication; Integration; Qualitative;

    Abstract : Place branding has in previous research been studied mostly from the perspective of an individual stakeholder, for example the tourism sector or the state authority. Furthermore, there is a limited amount of prior studies concerning the potential effect infrastructure improvements have on place branding. READ MORE