Essays about: "Karin Haglund"

Found 3 essays containing the words Karin Haglund.

  1. 1. Employer Branding on Instagram: The importance of doing it, and doing it right

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning; Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Alide Gyllner; Karin Haglund; [2018]
    Keywords : Employer Branding; Application Intention; Aesthetics; Ethnic Diversity; Instagram;

    Abstract : Employer branding is a relatively new concept that has received more interest in recent years, as it has been adopted by organizations to create a competitive advantage against the growing competition in the labor market. Instagram is being increasingly used for employer branding purposes, and thus, it is important to investigate how employer branding activities on Instagram should be conducted in order to fulfill its purpose; attracting potential employees. READ MORE

  2. 2. Eldrimner Mathantverk : a collective brand for artisan produced food items

    University essay from SLU/Dept. of Economics

    Author : Karin Haglund; [2017]
    Keywords : artisan food production; artisan food producers; branding; certification system; collective asset; collective brand; coordination mechanisms; small-scale food producers; social capital; quality label;

    Abstract : Although mass production of undifferentiated commodities dominates the market for food products, a shift has turned consumers’ interests towards alternative food chains with a focus on quality attributes, origin and a stronger control and guarantee. But as the variety of food products expands, consumers require more information in their purchase situations. READ MORE

  3. 3. Faktorer och hinder för tillväxt i landsbygdens dagligvaruhandel : om kontanthanteringens påverkan på företagstillväxten

    University essay from SLU/Dept. of Economics

    Author : Karin Haglund; Johanna Pettersson; [2015]
    Keywords : Yillväxthinder; kontanthantering; dagligvaruhandlare; landsbygd; drivkrafter för tillväxt; företagande;

    Abstract : Dagligvaruhandeln på landsbygden har en betydelsefull roll för landbygdens utveckling genom att bland annat bidra med grundläggande service och skapa arbetstillfällen. Landsbygdens särskildheter som dess gleshet, minskade tillgång till servicetjänster och negativa befolkningsutveckling leder till att dagligvaruhandel på landsbygden verkar under speciella förutsättningar. READ MORE