Essays about: "Karin Hallgren"

Found 1 essay containing the words Karin Hallgren.

  1. 1. The branding of the "new Ukraine" : A media production study of the encoding/decoding of Europeanness during Eurovision Song Contest 2017

    University essay from Södertörns högskola/Institutionen för kultur och lärande

    Author : Karin Hallgren; [2018]
    Keywords : Nation branding; Eurovision; encoding decoding; text production;

    Abstract : There are several studies observing the phenomenon of nation branding as political pursuits and as texts. However, the media are generally treated as neutral platforms in branding literature. Also, relatively little has been done to explore how the context of branding affects the level of text production, not least in relation to media events. READ MORE