Essays about: "Karin Hammers"

Found 1 essay containing the words Karin Hammers.

  1. 1. Customer experience through packaging in an online context : Creating value to neo-luxury customers in Generation Y

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Karin Hammers; Almina Herrlin; Adam Johansson; [2020]
    Keywords : Customer experience; e-commerce; Generation Y; neo-luxury; packaging; unboxing experience; value creation;

    Abstract : The development of technology has contributed to a fast-growing market for e- commerce. Through e-commerce, the physical interaction has decreased, and new interaction tools have been implemented to gain competitive advantage. Packaging is one way to communicate with customers and often the first physical contact with brands when purchasing online. READ MORE