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1. 1. Big Data in Performance Measurement: : Towards a Framework for Performance Measurement in a Digital and Dynamic Business Climate

   University essay from KTH/Skolan för industriell teknik och management (ITM)

   Author : KARIN KNOBEL; LOVISA LÆSTADIUS; [2018]
   Keywords : Performance Measurement; Metrics; User Behaviour; User Data; Big Data; User Experience; Streaming; Audio Streaming; Online Content Provider; Commuter; Prestationsmätning; Mätetal; Användarbeteenden; Användardata; Big Data; Användarupplevelse; Strömmad media; Ljud-strömning; Online-tjänsteföretag; Pendlare;

   Abstract : In today’s business climate permeated by Big Data, an opportunity to drive performance lies in analysing consumer behaviour from user data. In particular for online content providers, user data is available in abundance and logged continuously. READ MORE