Essays about: "Karin Mattsson"

Found 2 essays containing the words Karin Mattsson.

  1. 1. Managing cultural heterogeneity : A case study of global leadership competencies in Swedish subsidiaries in Thailand

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Martina Sandén; Karin Mattsson; [2016]
    Keywords : Global leadership competencies; National culture; Corporate culture; Multinational enterprises;

    Abstract : Background: Subsidiaries to multinational enterprises encounter pressure to fit the national cultural context as well as to keep consistent with the global corporation. For a Swedish multinational enterprise to be able to seize business opportunities in Thailand, an important aspect to take into consideration is the difference in national culture. READ MORE

  3. 2. Personal Branding : How to develop and sustain a strong personal brand

    University essay from IHH, Företagsekonomi

    Author : Sofie Mattsson; Karin Gustafsson; [2006]
    Keywords : Branding; Personal Branding;

    Abstract : Branding of people is a relatively new concept within the branding area. This concept has grown rapidly and its importance is increasing. Our purpose of this thesis is to describe how a strong personal brand is developed and how it is sustained. READ MORE