Essays about: "Karin Nordberg"

Found 2 essays containing the words Karin Nordberg.

  1. 1. Taking the label out of private label: An investigation if the private label brand affects the consumers’ willingness to pay

    University essay from Göteborgs universitet/Graduate School

    Author : Karin Nordberg; [2014-12-05]
    Keywords : Private labels; willingness to pay; FMCG;

    Abstract : Private labels have skyrocketed during the last decades. The main goal is to increase the retailers’ margins. A recent trend is the introduction of several tiers of private labels, and especially the premium private label segment. The recent academic focus has been on measuring quality and price aspects of private labels. READ MORE

  3. 2. Packaging Design of DVD movies -in what way does the packaging design of DVD movies affect the value perception and the willingness to pay from a sensory perspective?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Karin Nordberg; Johanna Nilsson; [2012-06-18]
    Keywords : packing; design; DVD-movies; Blu-Ray movies; willingness to pay; value perception;

    Abstract : .... READ MORE