Essays about: "Karin Rimbäck"

Found 1 essay containing the words Karin Rimbäck.

  1. 1. Digital Channel Integration - The Process of Handling Tensions Internal to the Firm

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Johanna Sjöblom; Karin Rimbäck; [2012]
    Keywords : Tension; Marketing organization; Digital channel; Process; Channel integration;

    Abstract : Offering customer a seamless shopping experience through its multiple channels is imperative for retailers to be competitive in the 21st century. To allow the customers to switch freely between the channels, both practitioners and academics highlight the importance of retailers integrating its different sales channels. READ MORE