Essays about: "Karl Ågårdh"

Found 1 essay containing the words Karl Ågårdh.

  1. 1. Steering discourses in a complex world

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Mattias Pettersson; Karl Ågårdh; [2018]
    Keywords : Crisis communication; public relations; complexity; steering discourses; image repair; product recall; Social Sciences;

    Abstract : This study aims to problematise if and how an organisation can steer discourses in a crisis situation. The study brings knowledge to the field of strategic communication from a single case study regarding a product recall made by a multinational corpora-tion. READ MORE