Essays about: "Karl Hedlund"

Found 1 essay containing the words Karl Hedlund.

  1. 1. Generate, Evaluate & Select

    University essay from Lunds universitet/Produktionsekonomi

    Author : Anna Bökberg; Karl Hedlund; [2016]
    Keywords : Innovation; innovation model; idea generation; idea evaluation; idea selection; new product development; consumer goods; implementation.; Technology and Engineering;

    Abstract : Background This study was conducted at a business unit at the Company, a leading global consumer goods company based in Europe, working in an increasingly hostile environment due to market deregulation and international competition. The business unit was recently separated from previously being integrated in other units and now have high targets to meet. READ MORE