Essays about: "Karl Pålsson"

Found 1 essay containing the words Karl Pålsson.

1. 1. A  Study on the persuasiveness of male influencers on male followers in Sweden

   University essay from Högskolan i Gävle/Företagsekonomi

   Author : Pontus Henriksson; Karl Pålsson; [2021]
   Keywords : Digital marketing; Social media; Influencers; Persuasion; Purchase intention;

   Abstract : Since influencer marketing is a relatively new term, there is a scarce theoretical foundation investigating the subject. Previous research has mainly focused on identifying female followers' behavior and how they are persuaded, fewer studies are on male followers and the ability of male influencers to influence their followers. READ MORE