Essays about: "Karl Swalander"

Found 1 essay containing the words Karl Swalander.

  1. 1. The Unintended Negative Effects of Employer Branding: A Perceived Brand Promise Breach - A Quantitative Investigation of How Employees Perceive a Breach in a Brand Promise Created by Employer Branding

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Karl Swalander; Kim Utas Viklund; [2017]
    Keywords : employer branding; psychological contract; intention to stay; perceived external prestige; organisational commitment;

    Abstract : Employer branding (EB) has been praised for many years as a great tool for attracting, recruiting and retaining talented employees. In an increasingly competitive employment environment, more organisations than ever are investing more resources than ever into their employer brands. READ MORE