Essays about: "Karl Wikström"
Found 1 essay containing the words Karl Wikström.
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1. The Customer is God: Japanese Service Culture in Clothing Stores
University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategiAbstract : When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. READ MORE
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