Essays about: "Karl Wikström"

Found 1 essay containing the words Karl Wikström.

  1. 1. The Customer is God: Japanese Service Culture in Clothing Stores

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Heléne Melin; Karl Wikström; [2007]
    Keywords : Japan; service; service culture; customer focus; store environment;

    Abstract : When was the last time you were positively surprised by the service in a clothing store? This thesis explores Japanese service management in clothing stores and makes a comparison with Sweden. The thesis is divided into two major areas: differences between (A) consumers and (B) service. READ MORE