Essays about: "Karolína Lorenzová"

Found 1 essay containing the words Karolína Lorenzová.

  1. 1. Consumer Confusion and Attitudes : A Study of Eco-Labels

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Karolína Lorenzová; Charlotte Borlind; [2018]
    Keywords : Eco-labels; confusion; ambiguity; information overload; similarity; attitudes; consumer;

    Abstract : Purpose: The purpose of this study was to explain whether the conceptualized model of consumer confusion regarding the multiple number of brands and products also applies to the increasing number of eco-labels. The study also examined how the attitudes were affected if confusion occurred amongst the consumers. READ MORE