Essays about: "Karolina Bergman"

Found 1 essay containing the words Karolina Bergman.

  1. 1. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants

    University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakulteten

    Author : Karolina Bergman; Daniela Sundin; [2019]
    Keywords : Bergman; Sundin; Virtual Assistant; Communication; Voice; Brand Personality;

    Abstract : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. READ MORE