Essays about: "Karolina Bergman"
Found 1 essay containing the words Karolina Bergman.
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1. Speaking About Voice : A Study on Communicating Brand Personality Through Virtual Assistants
University essay from Linköpings universitet/Företagsekonomi; Linköpings universitet/Filosofiska fakultetenAbstract : Problematization: Earlier research on brand communication emphasize the importance of communicating a brand consistently throughout all marketing channels and media. Virtual assistants (VAs) are a new marketing media and a relatively new technology with which a brand can communicate with customers. READ MORE
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