Essays about: "Karolina Gibała"
Found 1 essay containing the words Karolina Gibała.
-
1. The role of peer-created content in digital advertising : Perceptions of sponsored and non-sponsored recommendations on Instagram, its recognition as a product advertisement and its effects on the level of trustworthiness.
University essay from Högskolan i Jönköping/Internationella HandelshögskolanAbstract : Background: Changing interests and expectations of societies have resulted in the development of new communication and business channels. The boom of social media, allowed for a rapid exchange of beliefs, opinions and ideas. The ways of advertising products have also been changed. READ MORE
Result pages:
1